Privacy policy
Last updated: 3 September 2026
Tide Flow operates tideflow.store and provides the products, content and services available through the website. This Privacy Policy explains how we collect, use and share personal information when you visit our website, place an order or contact us.
Information we collect
Depending on how you interact with Tide Flow, we may collect:
Your name, email address, telephone number, billing address and delivery address
Order details, payment status, refunds and transaction history
Account details and saved preferences
Messages and customer-service enquiries
Device, browser, IP address and website-usage information
Marketing and cookie preferences
Payment information is processed securely by Shopify and the payment providers available at checkout. Tide Flow does not directly store complete payment-card details.
How we collect information
We collect personal information:
Directly from you when you order, create an account or contact us
Automatically through cookies and similar technologies
From Shopify, payment providers, delivery providers and other services used to operate the store
From advertising and analytics partners where you have provided any consent required by law
How we use information
We may use your information to:
Process payments and fulfil orders
Provide tracking, returns, refunds and customer support
Maintain customer accounts and preferences
Detect fraud and protect our website
Meet legal, tax and accounting obligations
Improve our website, products and customer experience
Send marketing communications where permitted
Measure and improve advertising where consent is required and has been provided
Our lawful bases
Depending on the purpose, we process personal information because:
It is necessary to perform our contract with you, including processing and delivering orders
It is necessary to meet a legal obligation
You have provided consent, including for certain marketing or advertising technologies
It supports our legitimate interests in operating, securing and improving Tide Flow, provided those interests do not override your rights
How we share information
We may share relevant information with service providers that help operate Tide Flow, including:
Shopify
Payment processors
Order-fulfilment and delivery providers
Website-hosting, security and customer-support providers
Analytics and advertising partners, including Meta, where permitted
Professional advisers and authorities where required by law
These providers receive only the information reasonably required to perform their services.
Shopify
Our store is hosted by Shopify. Shopify processes information required to provide and improve its ecommerce services. More information is available in the Shopify Consumer Privacy Policy at privacy.shopify.com.
Cookies and advertising
Tide Flow uses cookies and similar technologies to operate the website, remember preferences, understand website use and measure advertising.
Strictly necessary technologies may operate automatically. Where required, analytics and advertising technologies are used only after you provide consent through our cookie controls.
You can change your preferences through the website’s privacy controls or browser settings.
Marketing communications
You may unsubscribe from promotional emails at any time using the unsubscribe link in the message or by contacting us. You may still receive essential communications about orders, refunds or your account.
Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, meet legal obligations, resolve disputes and enforce our agreements.
International transfers
Shopify and other service providers may process information outside the United Kingdom. Where required, recognised safeguards are used to protect information transferred internationally.
Your rights
Depending on your location and applicable law, you may have the right to:
Access the personal information held about you
Correct inaccurate information
Request deletion
Restrict or object to certain processing
Receive a portable copy of certain information
Withdraw consent
Object to direct marketing
To exercise a privacy right, email support@tideflow.store. We may need to verify your identity before completing a request.
You may also complain to the UK Information Commissioner’s Office at ico.org.uk.
Children
Tide Flow products and services are intended for adults. We do not knowingly collect personal information from children.
Security
We use reasonable measures intended to protect personal information. However, no online system or transmission method can be guaranteed completely secure.
Third-party links
Our website may link to services operated by third parties. Their privacy practices are governed by their own policies.
Changes to this policy
We may update this policy when our practices, services or legal obligations change. The latest version will appear on this page with its updated date.
Contact
For privacy questions or requests, email support@tideflow.store.
For applicable data-protection purposes, Tide Flow is the controller of the personal information described in this policy.